Our Social WiFi not only attracts a younger target group and business travellers, it also increases the guests' length of stay, thus opening up new revenue opportunities. Michael Dresel, Head of Capital Goods for BÄKO Region Stuttgart cooperative Challenge: •
Solution:
Optimized screen views Fessler's Backhaus offers its customers fragrant pastry as well as an integrated coffee and bistro with attractive lunch menus and snacks. In addition, guests also benefit from 60 minutes of free WiFi. In a space with 120 seats as well as the sun terrace with an additional 50 seats, they experience the “digital lifestyle” using the powerful legally -secure WiFi from The Cloud. Become a hotspot today! With B’Wireless, you get a Plug&Play and cost-effective WiFi package.
CASE STUDY
National Department Store Aggressively invests in Analytics Solutions.
A national department store aggressively invested in a new product launch after B’Wireless quantified performance baselines. As its key analytics provider, B’Wireless delivered reports on defined metrics, easily integrated with current in-store technology, and delivered user-friendly reports on a real-time basis.
PROBLEM
The executive team at a national department store
wanted to target a specific customer segment with a
new private label, with the expectation that it would
increase sales. The new label included a full line of
women’s ready-to-wear, men’s sportswear, and men’s
tailored apparel. But before allocating funds for a
national launch, the team wanted more insight into
how shoppers would interact with the label and an
idea of what they could expect in sales.
SOLUTION
They chose B’Wireless as their analytics provider and
set up a four-week pilot test to measure performance
baselines and gather information. They designed a
label-specific pop-up shop and placed it in a highly
trafficked area with a large population of the intended
customer segment. The pop-up shop also held a
series of promotional events to garner interest and
increase store traffic.
The goals for the pilot test were to:
1) gather accurate performance metrics on overall
traffic, category traffic, fitting room traffic, shopper
interaction with displays, and conversions.
2) determine the label’s ability to attract and sell
items to the intended market segment.
RESULTS
B’Wireless quickly delivered favorable conversion statistics, including several never before available, such as conversion of fitting room traffic to sales.
The numbers speak volumes:
Grocery Store
Our customer has rolled out beacons at selected Swiss stores.
The store has deployed beacons with individualized campaigns for each department, which makes the customer experience interesting and focused. In certain departments, customers receive a coupon offering up to 70% off certain items with a specific “reveal code,” which can be used to track beacon effectiveness.
What is really interesting is the fact that – rather than using its own app, our customer is tapping into B’Wireless app. Many retailers already found that most of their mobile shoppers shop more heavily on their mobile websites rather than the store’s app. By using B’Wireless app, our customer increases its chances of consumers having the app loaded, which is a current, high-bar requirement for beacons to be effective.
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